In dating and media relations alike, small gestures can go a long way.
Your success will come down to the innovation, individuality and importance of the big mission that you share.
Make creating content a shared experience and getting media coverage a shared achievement.
Always be graceful in response to criticism or a rejection, even if you're not feeling it.
The goal of media outreach is to reach a wider audience, not to collect logos to post on your webpage.
There are countless benefits to engaging with the media, if you have confidence in who is making the introductions.