To ensure your sales training is successful, create a controlled and facilitated environment.
If the customer tells you it costs too much but won't ask for a better price, you haven't persuaded them they need what you're selling.
The lessons learned through role play, skill development and case study aren't soon forgotten.
Nimble businesses focus on leading indicators and develop their approaches around data further upstream in their pipelines.
The real reason for lost sales is usually the competitor did a better job selling their product but few buyers will tell you so..
Set your goals exuberantly but evaluate your progress soberly.
Wait for it. Wait for it. Now, you've got it. That's right: Patience is what separates the best sellers from all the rest sellers.
Selling to the C-suite is about explaining the product's value to achieving company-wide goals.