Some steps you just don't get to skip, like having a product that works as advertised, at a cost that makes economic sense.
Just as a map is not the territory, neither is a personality type the person you're hiring. Be a team builder, not a exam proctor.
The longer your product's sales cycle, the more important it is to measure progress along the way.
What your product can deliver may thrill you and your team, but your customers want to know why it matters to them.
To grow or not to grow - that is the question.