The question is whether you, specifically, have the right credentials, experience and drive to make your vision happen.
Less than a third of crowdfunding campaigns reach their financial goals. Will yours be one of them?
If Bill Gates and Sheryl Sandberg do it, who are you to argue against downtime?
Changing your brand is literally going to affect everything else in your company. So, don't do it on a whim.
Taxes? What taxes? You're barely making revenue yet. But Uncle Sam is keeping track.
The hardest part of marketing is coming up with the ideas.
The first step is figuring out whether your problem is anxiety, reluctance to be held accountable or simple ignorance of what to do in the first place.
Wait! What's this 'new' company Snap and what are those cool new video glasses it's selling?
The more you can avoid these destructive practices, the better poised you'll be for clear, long-term gains.
So, what do you do when competitors start poaching your turf? You dominate them.
Don't lose sight of what counts most: your work.
Want to build a reputation for modernity for your small business? These are the bare-minimum features you need.
If you're entering an entrepreneurial path, keep your expectations -- good and bad -- in check, regardless of what you hear.
Some entrepreneurs become rock stars even when they don't want to. Think: Mark Zuckerberg.
It's lonely doing what you do! But, if you're aware that many others face the same obstacles, you'll be better prepared.
What if you end up spending more money on it than it's worth?
The answer, ultimately, depends on how much control you need and how much cash you have.
Entrepreneurs need to make decisions all day long. Check the numbers before and after listening to your gut.
The way you position your startup is more important than you may think.
Experiment with these tools to see how they can best fit into your strategy.
Combining social-media best practices of a campaign with your content marketing strategy will yield powerful results for your business.
You earn trust by being straightforward with your customers.
Your goal should be a seamless unification of tactics, to create an engine that consistently funnels traffic back to your site.
Long before these two battle it out in voting booths, they'll need to win the fight for online marketing.
Make the best product you can, but don't compromise your launch by being too much of a perfectionist..
When was the last time your business took a risk?
Online marketing tasks are time-consuming, not straightforward and possibly not user friendly. But they're still kind of fun.
Everyone wants a piece of the content marketing pie -- and no wonder.
What does the startup 'Magic Leap' have in store for us? Its intense online content has sure stirred up viewer interest.
Get your mind off the metrics and adjust your sales strategy to focus on what a customer needs.
A big benefit: While each can be pursued individually, they all connect with and feed into the others.
if you hate working with a given client, don't continue putting yourself through that torture.
One passionate, dedicated follower is worth more than 10 or even 100 apathetic ones. Don't get lost in raw numbers.
You want searchers to find your brand specifically, not just the products or services you offer.
The trap most people fall into is thinking that content marketing is easy, or that they can improvise their way through it. Not true.
Have you taken a scrutinizing look at your SEO and social media strategies lately? Now's a good time to take inventory.
Sure, you the 'Times' and the 'Journal' for business news, but what are you reading to improve your online marketing smarts?