The first step in proposition-simplifying is to make the product you sell easier for your customers to use. Here are five ways to make that happen.
By creating cars cheap enough for almost anyone to buy, Henry Ford built a billion-dollar company.
These two strategies for growing a successful business are very different. Find out which would be a good match for you.
In order to succeed as a simplifier, your firm needs to have the right skill set for your market, but it must also be better at simplifying in that way than any current or potential competitor.
If you can see a key in your business, does it belong to price- or proposition-simplifying? That will give you at least a clue as to the better strategy for you.
Go for the gap -- and do the opposite from the market leader before anyone else does.
When you don't know if you should simplify your price strategy or your business proposition, this test can help you decide which method is best for you.