How did a fake Instagram account go viral, win 47,000 followers and ultimately spread an important message?
While social media played a role in both the 2008 and 2012 elections, the influence of platforms such as Facebook and Twitter in previous election cycles pales in comparison to this year.
Double-entry accounting was invented at least a 1,000 years ago. Big changes are long overdue.
There's a fine line you must watch for that separates branding brilliance from PR disaster.
If Prime Day is ever to rival Black Friday, it better start this year.